Chris Vernon

Chris Vernon

Business Development Director, EMEA Brands The Trade Desk

Day 1 | 2nd June 2026

9:50 AM Panel Discussion: Privacy-First Planning - How can you Use First-Party Data to Drive Measurable Performance and Monetisation Across Your Campaigns?

  • Developing Privacy-First Strategies: Designing first-party data approaches that respect user privacy while powering insights
  • Integrating Data into Campaign Planning: Using audience intelligence to optimise targeting, creative, and media decisions
  • Driving Monetisation and Performance: Leveraging first-party data to enhance ROI and deliver measurable business outcomes

12:40 PM Lunch Workshop: The Trade Desk - Mastering Omnichannel Insights: How to Turn Cross-Platform Data into a Consistent Brand Voice and Deeper Audience Understanding

  • Aligning Messaging Across Channels: Ensuring CTV, social, programmatic, and retail communications build a cohesive brand voice
  • Uncovering Deeper Audience Behaviours: Using unified measurement to move beyond impressions and understand true engagement
  • Translating Insights into Action: Applying practical frameworks to inform creative, media, and customer experience strategies

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda