Sean Monighan

Sean Monighan

Digital Marketing Lead Danone

Day 2 | 3rd June 2026

2:50 PM Roundtable Session: Walled Gardens vs Independent Voices: How to Balance Spend to Protect Brand Equity

  • Evaluating Spend Shifts: Understanding why over-reliance on walled gardens can put long-term brand equity at risk.
  • Appearing Safely in News Environments: Practical strategies for advertisers to engage without resorting to blanket bans.
  • Measuring Real ROI: Evidence on brand affinity, consumer trust, and the impact of funding independent journalism. 

Check out the incredible speaker line-up to see who will be joining Sean.

Download The Latest Agenda