Peter Louca

Head of Performance Marketing Fidelity

Peter Louca is the Paid Media & Head of Personalisation at Fidelity, where he drives the company’s digital marketing vision and media investment strategy to deliver meaningful customer experiences. In his role, Peter brings together data, technology, and creativity to create integrated campaigns that resonate with audiences and deliver measurable business outcomes. With deep expertise across media strategy, programmatic, search, and social, Peter is passionate about building campaigns that connect brands with people in authentic, impactful ways. He champions a customer-first approach, ensuring every touchpoint balances performance with brand storytelling. Known for his innovative, data-driven mindset, Peter focuses on growth and marketing efficiency at scale.