Luke Blackburn

Luke Blackburn

Head of Digital Media & Technology UK PepsiCo

Day 1 | 2nd June 2026

3:40 PM Interview: Integrating AI, Testing and Personalisation: How Can You Transform Your Campaigns from Media-First to Creative-First to Drive Campaign Results?

  • Reshaping Creative Production and Personalisation: Leveraging generative AI tools, from copy to video, to scale and personalise content.
  • Adapting Messaging in Real Time: Using AI-driven creative testing to maximise attention rather than just clicks.
  • Prioritising Creative Quality for Performance: Integrating creative testing into planning as creative now drives the majority of campaign results. 

Check out the incredible speaker line-up to see who will be joining Luke.

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