Luke Blackburn is the Head of Digital & Technology at PepsiCo, where he leads the company’s digital transformation agenda, driving innovation across marketing, media, and technology. In his role, Luke oversees the integration of data, platforms, and digital capabilities that enable PepsiCo to connect with consumers more effectively and deliver business growth through technology-driven creativity. With extensive experience in digital strategy, marketing technology, and media innovation, Luke has built a career at the intersection of brand, data, and technology. He is responsible for shaping PepsiCo’s digital ecosystem across channels, from programmatic media and CRM to eCommerce and personalization, he ensures that every digital touchpoint contributes to a connected, insight-led consumer experience.