Ben Cowlard
Global Media Manager Kimberley ClarkDay 2 | 3rd June 2026
9:50 AM Fireside Chat: Supply Diversification Strategy: How can you Rewire Programmatic Pipelines to Drive Long-Term Growth?
- Adapting Programmatic Pipelines: Navigating shrinking margins, emerging formats (CTV, retail, audio, DOOH), and client demands for measurable outcomes.
- Expanding Agency Roles: Moving beyond media activation to help brands diversify supply and measure incrementality.
- Leveraging Automation and Cross-Channel Strategies: Integrating AI, client education, and new ecosystems like retail IDs and curated marketplaces to optimise performance.
Check out the incredible speaker line-up to see who will be joining Ben.
Download The Latest Agenda