Ben Cowlard is the Global Media Manager at Kimberly-Clark, where he oversees global media strategy and investment across a portfolio of iconic household brands. In this role, Ben is responsible for driving consistency, effectiveness, and innovation in media planning and activation across markets — ensuring media investment delivers both brand impact and commercial performance. With extensive experience in global media operations, digital strategy, and performance measurement, Ben specialises in building scalable frameworks that connect media, data, and technology. He works closely with regional and local teams, as well as agency partners, to embed best practices in governance, measurement, and optimisation across channels.