Muhammad Azka

Senior Manager, Client Director UK Vinted

Azka is currently responsible for Vinted's UK advertising partnerships, where he is managing all 360-degrees marketing partnerships with top brands and advertisers who have high contextual relevance on Vinted, Europe's and UK's largest preloved fashion app with more than >89M monthly unique reach. Previously, Azka also worked in the retail media business for a pan-European fashion marketplace, where he managed buzz-worthy campaigns with top UK fashion brands. He is a big advocate of branding-first, ad relevance, contextual targeting, GenAI and customer experience.

CONFERENCE DAY ONE – WEDNESDAY, 22ND MAY 2024

16:40 PANEL DISCUSSION: Programmatic’s Path Forward: Contextual or First Party Data – Which one dominates the future?

CONFERENCE DAY TWO – THURSDAY, 23RD MAY 2024

15:30 BEERS & BUBBLES DRILL-DOWN ROUNDTABLES

Roundtable 1: Deciphering the transparency dilemma in the programmatic industry: Is Blockchain the innovative solution we have been awaiting?

Dan Larden, Head of Media, ISBA

Roundtable 2: Assessing benefits vs. risks: Is programmatic outsourcing the right choice for your business?

Ellie Abbott, Performance Marketing Lead, Wild

Roundtable 3: In a business landscape emphasizing brand safety, is it strategic to prioritize direct deals and private marketplaces (PMP) despite their premium cost?

Rosie Phillips, Global Programmatic Sales Lead, Euronew

Roundtable 4: Seizing the publisher gold-mine: Opportunities with first-party data, contextual AI, and rebuilding trust

Zsofia Toth, Programmatic Partnership Manager, Viber Rakuten

Sheila Nazir, Senior Digital advertising Operation Manager – Direct/Programmatic and Affiliates, National Rail Enquiries

Roundtable 5: How can you strategically partner with agencies to craft personalized campaigns to elevate your brand presence and drive performance?

David Pereira Santos, Head of Digital Marketing, Vodafone

Roundtable 6: Limited Access to Consumer Data: How can you refine and extract vital insights from your first party data?

Delfina Blanc, Audience Insights Manager, Europe Strategy & Transformation, PepsiCo

Roundtable 7: Striking the Balance in the Digital Age: In lights of increasing automation and targeting complexities on the rise, how can we avoid unfavourable contexts when trying to reach larger audiences?

Muhammad Azka, Client Director, Senior Manager, Vinted

Roundtable 8: AVOD in the Evolution of Free Ad-Supported TV (FAST): Implications and Opportunities for advertisers

Zach Belmont, VP International Programmatic Revenue, Paramount

Check out the incredible speaker line-up to see who will be joining Muhammad.

Download The Latest Agenda