Mikael Lenneryd

Chief Marketing Officer and Marketing Director Apoteket AB

Day 1 | 2nd June 2026

Activating First-Party Data: Exploring how brands are leveraging their own data to drive smarter campaigns
Integrating Data into AI Models: Applying practical methods to train AI while meeting privacy and compliance standards
Optimising Campaign Performance: Using seamless audience insights to enhance bidding strategies and overall campaign outcomes

Check out the incredible speaker line-up to see who will be joining Mikael.