Mikael Lenneryd

Mikael Lenneryd

Chief Marketing Officer Apoteket

Day 1 | 2nd June 2026

9:20 AM Panel Discussion: Unlocking the Full Value of First-Party Data: How can you Activate Insights to Optimise Bidding, Maximise Campaign Performance and Ensure Compliance?

  • Activating First-Party Data: Exploring how brands are leveraging their own data to drive smarter campaigns.
  • Integrating Data into AI Models: Applying practical methods to train AI while meeting privacy and compliance standards.
  • Optimising Campaign Performance: Using seamless audience insights to enhance bidding strategies and overall campaign outcomes. 

Check out the incredible speaker line-up to see who will be joining Mikael.

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