Mikael Lenneryd

Mikael has extensive experience in Management of Strategic and Operational activities within the areas of eCommerce, Marketing, Product Management and IT. An entrepreneurial background from start-ups and several senior positions in both line organisations and consultancy. Many years in roles driving Digital Business, including eCommerce, CRM and Marketing Innovation. He is currently responsible for Marketing (insights, strategy, tactics and execution), Loyalty programme, PR & Communications, Customer Service, eCommerce and Product Management online.