Paul McGee
Head of Media Planning Good Stuff CommunicationsDay 1 | 2nd June 2026
11:20 AM Panel Discussion: Prioritising Channel Investment: How Can You Maximise Audience Engagement Across CTV, DOOH, Audio and Display Unlock Growth?
- Assessing Channel Evolution: Reviewing how CTV, DOOH, Audio, and Display have evolved and identifying where to prioritise investment.
- Advancing Data, Targeting and Creative: Leveraging improved capabilities to expand reach and deepen audience engagement.
- Integrating Measurement and Planning: Clarifying attribution and cross-channel strategies to seamlessly include emerging channels.
3:20 PM Case Study: Leveraging Standardisation and Data Consistency: How to Deliver High-Value Campaigns Across CTV
- Reviewing Market Dynamics: Comparing US and UK CTV landscapes, including programmatic adoption, FAST channel maturity, and device ecosystems.
- Navigating Measurement and Monetisation: Helping media buyers and publishers address standardisation, data consistency, and premium pricing challenges.
- Applying Actionable Strategies: Enabling advertisers and broadcasters to maximise the full potential of CTV campaigns.
Check out the incredible speaker line-up to see who will be joining Paul.
Download The Latest Agenda