Paul McGee is the Head of Media Planning at Goodstuff Communications, where he leads the agency’s strategic media planning across a diverse range of clients and categories. In his role, Paul is responsible for developing innovative, insight-led media strategies that balance creativity and effectiveness — ensuring brands achieve meaningful impact in an increasingly complex media landscape. With extensive experience in communications planning, audience strategy, and media innovation, Paul has built a reputation for crafting campaigns that blend data, cultural understanding, and storytelling. He is passionate about finding inventive ways to connect brands with audiences — whether through mass reach, contextual precision, or bold cross-channel activations.