Robin de Wouters
Director General FEDMADay 1 | 2nd June 2026
3:45 PM Fireside Chat: Open Web Resilience: How Can You Use IDs and Clean Rooms to Unlock Personalisation and Restore Trust?
- Shifting Power Back to the Open Web: Adopting standardised identifiers, transparent supply paths, and consistent measurement to reduce dependency on closed platforms.
- Leveraging Privacy-Compliant First-Party Data: Applying standardised clean room protocols to deliver more effective and personalised programmatic campaigns.
- Strengthening Post-Cookie Strategies: Implementing multi-ID frameworks and industry-wide brand safety standards to enhance advertiser trust.
Day 2 | 3rd June 2026
1:40 PM Fireside Chat: First-Party Readiness Post-Cookies: How Can You Capture Consented Data at Scale to Drive Incrementality and ROI?
- Capturing Consented Data at Scale: Proven methods for collecting first-party data without compromising customer experience.
- Extending Reach and Effectiveness: Leveraging clean rooms, identity graphs, and retail media partnerships to maximise first-party data impact.
- Driving Incrementality and ROI: Using first-party signals for testing, attribution, and building stronger business cases for investment.
Check out the incredible speaker line-up to see who will be joining Robin.
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