Robin de Wouters

Robin de Wouters

Director General FEDMA

Robin de Wouters is the Director General of FEDMA (the Federation of European Direct and Interactive Marketing), where he represents and advances the interests of Europe’s data-driven marketing industry. In this role, Robin leads FEDMA’s strategic direction, advocacy, and engagement with EU institutions, regulators, and industry stakeholders to promote responsible, effective, and innovative marketing practices across Europe. With extensive experience in public affairs, regulation, and digital policy, Robin plays a central role in shaping discussions around data protection, privacy, advertising standards, and the evolving digital economy. He works closely with national associations, brands, agencies, and technology partners to ensure the voice of the marketing industry is clearly represented in policy-making processes.

Day 1 | 2nd June 2026

3:45 PM Fireside Chat: Open Web Resilience - How Can You Use IDs and Clean Rooms to Unlock Personalisation and Restore Trust?

  • Shifting Power Back to the Open Web: Adopting standardised identifiers, transparent supply paths, and consistent measurement to reduce dependency on closed platforms
  • Leveraging Privacy-Compliant First-Party Data: Applying standardised clean room protocols to deliver more effective and personalised programmatic campaigns
  • Strengthening Post-Cookie Strategies: Implementing multi-ID frameworks and industry-wide brand safety standards to enhance advertiser trust

Sponsorship Available 

Day 2 | 3rd June 2026

2:10 PM Fireside Chat: First-Party Readiness Post-Cookies - How Can You Capture Consented Data at Scale to Drive Incrementality and ROI?

  • Capturing Consented Data at Scale: Proven methods for collecting first-party data without compromising customer experience
  • Extending Reach and Effectiveness: Leveraging clean rooms, identity graphs, and retail media partnerships to maximise first-party data impact
  • Driving Incrementality and ROI: Using first-party signals for testing, attribution, and building stronger business cases for investment 

Check out the incredible speaker line-up to see who will be joining Robin.

Download The Latest Agenda