Tom Rainsford
Co-Founder/Marketing Director Giffgaff/beavertown breweryDay 1 | 2nd June 2026
9:00 AM Challenger Brand Growth in 2026: Turning Programmatic into a True Commercial Growth Engine
- How leading challenger brands are shifting programmatic from a cost-efficiency channel to a driver of measurable revenue, market share, and long-term brand equity
- Breaking down silos between first-party data, AI-driven activation, and incrementality frameworks to prove true commercial impact—not just platform metrics
- How to grow fast while maintaining brand differentiation, trust, and creative consistency across increasingly complex omnichannel environments
- Using automation and AI to deliver meaningful, context-driven experiences that increase loyalty, lifetime value, and customer relevance
4:10 PM Panel Discussion: Omnichannel Investment: How can you Prioritise CTV, DOOH, Audio and Display to Maximise Engagement and Growth?
- Assessing Channel Evolution: Reviewing how CTV, DOOH, Audio, and Display have evolved and identifying where to prioritise investment
- Advancing Data, Targeting and Creative: Leveraging improved capabilities to expand reach and deepen audience engagement
- Integrating Measurement and Planning: Clarifying attribution and cross-channel strategies to seamlessly include emerging channels
Check out the incredible speaker line-up to see who will be joining Tom.
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