Peter Craddock

Partner Keller & Heckman

Day 1 | 2nd June 2026

Evolving regulation and its real impact: What new EU rulings, regulatory guidelines and decisions mean for ad tech in 2026, from “Consent or Pay” guidelines to new legislative proposals on the GDPR and digital advertising
From compliance to opportunity: How brands, publishers, and platforms can deploy smart approaches, such as using privacy-enhancing technologies (PETs), to both meet regulatory requirements and enable smarter targeting and trust-building.
Industry collaboration: How legislators, engineers, and policy leaders can better align to build a digital advertising ecosystem that balances innovation, accountability, and user trust.

Future-Proofing Campaigns: Using contextual targeting to navigate a post-cookie, regulation-heavy environment.
Boosting Engagement and Trust: Aligning ads with live content to enhance audience connection and brand affinity.
Supercharging Contextual Strategies with AI: Leveraging generative AI for real-time creativity, efficiency, and brand-safe execution.

Check out the incredible speaker line-up to see who will be joining Peter.