Peter Craddock

Peter Craddock

Partner Keller & Heckman

Peter Craddock is a lawyer with a software development background, offering a unique blend of legal and technical knowledge. He is sought after by a diverse clientele, ranging from start-ups to established multinational corporations, for guidance on global data strategies and EU data litigation, including appearances before the EU Court of Justice. Based in Brussels, he helps international companies find legal solutions to technical problems and technical solutions to legal problems. Peter is one of the most prominent commentators of recent legal developments on the notion of personal data, AI model training, ePrivacy and the freedom to conduct a business. Peter helps drive innovation and optimise data utilisation across the EU and beyond. His strategic counsel and legal support span the critical domains of privacy and data protection, data governance, AI governance, cybersecurity, e-commerce, digital transformation, and software contracting. His dual background as a lawyer and software developer uniquely equips him with the ability to analyse the possibilities offered by data protection laws and emerging technologies through a multifaceted lens.

Day 1 | 2nd June 2026

5:20 PM Regulatory Keynote: Privacy-Proof Programmatic - How to Stay Ahead of Regulatory Changes to Protect Your Performance and Achieve Compliance

  • Evolving regulation and its real impact: What new EU rulings, regulatory guidelines and decisions mean for ad tech in 2026, from “Consent or Pay” guidelines to new legislative proposals on the GDPR and digital advertising
  • From compliance to opportunity: How brands, publishers, and platforms can deploy smart approaches, such as using privacy-enhancing technologies (PETs), to both meet regulatory requirements and enable smarter targeting and trust-building
  • Industry collaboration: How legislators, engineers, and policy leaders can better align to build a digital advertising ecosystem that balances innovation, accountability, and user trust

Day 2 | 3rd June 2026

10:30 AM Panel Discussion: Contextual Creative Impact - How can you Strengthen Your Targeting to Deliver High Impact Ads Without Cookies?

  • Future-Proofing Campaigns: Using contextual targeting to navigate a post-cookie, regulation-heavy environment
  • Boosting Engagement and Trust: Aligning ads with live content to enhance audience connection and brand affinity
  • Supercharging Contextual Strategies with AI: Leveraging generative AI for real-time creativity, efficiency, and brand-safe execution

Sponsorship Available

Check out the incredible speaker line-up to see who will be joining Peter.

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