Thomas Miles is a Strategic Media Planner at Arla Foods, where he develops insight-led media strategies that support the growth of some of the UK and Europe's most recognised dairy brands. In his role, Thomas is responsible for translating brand and business objectives into integrated, cross-channel media plans that deliver both long-term brand building and measurable commercial impact. With a strong background in communications planning and digital media, Thomas specialises in audience-first strategy, channel integration, and performance optimisation. He works closely with brand, creative, and data teams to ensure media investment is both effective and accountable, connecting compelling storytelling with smart activation.