Eilis Cassidy is a Programmatic & Data Sales Lead at Channel 4, where she drives the commercial strategy and growth of the broadcaster’s programmatic and data-led advertising solutions. In her role, Eilis works at the intersection of content, technology, and audience intelligence, enabling brands to access Channel 4’s premium inventory through innovative, measurable, and insight-driven activation. With expertise in programmatic trading, advanced advertising, and data strategy, Eilis plays a key role in shaping how Channel 4 brings its first-party data and addressable capabilities to market. She collaborates closely with agencies, advertisers, and technology partners to deliver solutions that balance scale with precision, and creativity with accountability.