Nicholas Smith

Nicholas Smith

Director of Digital Thomas Cook Group, eSky

Day 2 | 3rd June 2026

2:40 PM Roundtable Session: Programmatic 101 for Performance-Led Brands: How to Start, Prove Value, and Scale Without the Jargon

  • Demystify the basics: What programmatic actually is (in plain English), how the buying model works, and what “good” looks like for teams coming from PPC/SEO-first mindsets.
  • Build a first test that earns trust: A practical test-and-learn roadmap for non-native categories (e.g., travel/high-consideration) that proves incremental reach and new-customer growth—not just clicks.
  • Make ROI board-ready: How to measure and communicate impact beyond last-click (assists, incrementality, LTV signals), and what to demand from agencies/vendors so value is clear from day one. 

Check out the incredible speaker line-up to see who will be joining Nicholas.

Download The Latest Agenda