Oscar Lopez Cuesta is the Digital Marketing Lead at BBVA, where he leads the development of data-driven digital marketing strategies across the bank’s digital ecosystem. In this role, Oscar is responsible for technically driving customer acquisition, engagement, and retention through performance marketing, media innovation, and personalised digital experiences. With strong expertise in digital media, analytics, and marketing technology, Oscar specialises in aligning business objectives with measurable performance outcomes. He works closely with cross-functional teams across media, data, technology, and compliance to ensure digital marketing activity is technically effective, scalable, and aligned with BBVA’s commitment to trust, transparency, and customer-centricity.