Oscar Lopez Cuesta

Oscar Lopez Cuesta

Digital Marketing Lead BBVA

Day 2 | 3rd June 2026

2:10 PM Fireside Chat: First-Party Readiness Post-Cookies: How Can You Capture Consented Data at Scale to Drive Incrementality and ROI?

  • Capturing Consented Data at Scale: Proven methods for collecting first-party data without compromising customer experience.
  • Extending Reach and Effectiveness: Leveraging clean rooms, identity graphs, and retail media partnerships to maximise first-party data impact.
  • Driving Incrementality and ROI: Using first-party signals for testing, attribution, and building stronger business cases for investment. 

Check out the incredible speaker line-up to see who will be joining Oscar.

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