Helen Bull
Head of DOOH & Programmatic HammersonDay 1 | 2nd June 2026
11:20 AM Panel Discussion: Prioritising Channel Investment: How Can You Maximise Audience Engagement Across CTV, DOOH, Audio and Display Unlock Growth?
- Assessing Channel Evolution: Reviewing how CTV, DOOH, Audio, and Display have evolved and identifying where to prioritise investment.
- Advancing Data, Targeting and Creative: Leveraging improved capabilities to expand reach and deepen audience engagement.
- Integrating Measurement and Planning: Clarifying attribution and cross-channel strategies to seamlessly include emerging channels.
2:40 PM Panel Discussion: Cutting Through the Hype in CTV and pDOOH: How Can You Build Trust, Ensuring Transparency and Delivering Real Value?
- Identifying Real Opportunities: Pinpointing where CTV and pDOOH can genuinely drive impact.
- Preventing Fraud and Ensuring Brand Safety: Applying the latest approaches to supply chain transparency and protection.
- Clarifying Measurement and Supply Standards: Reviewing attention, viewability, and clean supply strategies to enhance account performance.
Check out the incredible speaker line-up to see who will be joining Helen.
Download The Latest Agenda