Helen is the Head of DOOH & Programmatic at Hammerson plc, where she leads the strategic development, commercial growth, and innovation of the DOOH estate across the premium city centre Hammerson malls in the UK, France and Ireland.  With a career of 25 years in OOH, Helen has been on the digitisation journey of the channel which now spans the full marketing funnel.  In this new role, Helen is responsible for developing the Hammerson DOOH infrastructure and proprietary AICCTV audience analytics data to create relevant and effective media platforms for brands and retailers at retail destinations, combining the fame building superpower of the OOH medium with data-led tactical, addressable, real-time activation at POS.