Mara Negri

Mara Negri

SVP Global Media Agencies MFE Advertising

Day 1 | 2nd June 2026

1:40 PM Roundtable 4: Scaling Programmatic Across Markets — The Practical Playbook

A step-by-step guide to expanding programmatic internationally: how to build a unified plan across countries while navigating different DSP setups, PMP access, data availability, and local media realities.

Check out the incredible speaker line-up to see who will be joining Mara.

Download The Latest Agenda