Chris Dooley is Head of Sustainable Media at JCDecaux UK. JCDecaux is the world’s leading outdoor media owner, Chris leads their external engagement on sustainability in the UK. Chris has worked in commercial roles for leading media businesses for 20 years and has developed and led innovative projects with many leading brands, using marketing and advertising campaigns to promote positive change.
Day 1 | 2nd June 2026
2:00 PM Case Study: Next Gen pDOOH: How can brands move beyond standard executions and fully leverage the potential of programmatic DOOH with context and creativity at the core of campaigns?
- Exploring how advertisers can rethink their approach to DOOH by using context and dynamic creative strategies to design more engaging campaigns to be a powerful storytelling medium within modern omnichannel strategies
- Context shapes the message: Signals go far beyond weather or time. Real-world context, audience behaviour and environment all contribute to more relevant and effective creatives
- Creativity becomes adaptive: Campaigns are no longer limited to a single message. DCO enables multiple creative variations that adjust in real time to context, audience and location
- Complexity becomes manageable: AI supports planning, activation and optimisation across multiple creatives and markets, making advanced DOOH campaigns easier to run at scale
Check out the incredible speaker line-up to see who will be joining Chris.
Download The Latest Agenda