Steve Edwards

Head of Agency Tesco

Day 1 | 2nd June 2026

Evaluating AI Agents vs Traditional Algorithms: Exploring how AI agents add new value to planning, execution, and reporting beyond standard bidding and optimisation
Determining the Right Level of Autonomy: Assessing how much decision-making control brands and agencies should give to AI agents
Preparing Teams for AI-Driven Workflows: Evaluating how agentic AI will change the role of planners and buyers and how organisations can enable effective human-AI collaboration

Adapting Programmatic Pipelines: Navigating shrinking margins, emerging formats (CTV, retail, audio, DOOH), and client demands for measurable outcomes.
Expanding Agency Roles: Moving beyond media activation to help brands diversify supply and measure incrementality.
Leveraging Automation and Cross-Channel Strategies: Integrating AI, client education, and new ecosystems like retail IDs and curated marketplaces to optimise performance.

Check out the incredible speaker line-up to see who will be joining Steve.