Steve Edwards
Head of Agency TescoDay 2 | 3rd June 2026
3:50 PM Fireside Chat: How Can You Rewire Your Programmatic Pipelines to Diversify Supply and Drive Measurable Long-term Growth?
- Adapting Programmatic Pipelines: Navigating shrinking margins, emerging formats (CTV, retail, audio, DOOH), and client demands for measurable outcomes.
- Expanding Agency Roles: Moving beyond media activation to help brands diversify supply and measure incrementality.
- Leveraging Automation and Cross-Channel Strategies: Integrating AI, client education, and new ecosystems like retail IDs and curated marketplaces to optimise performance.
Check out the incredible speaker line-up to see who will be joining Steve.
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