Becky Martin

Becky Martin

Group Head Blis

Day 1 | 2nd June 2026

12:05 PM Case Study: How to Turn Real-World Behaviour into Measurable Brand Performance

  • Activate audiences using powerful intent signals from location, app usage and consumer spend
  • Connect omnichannel exposure to real-world outcomes like sales, footfall and brand lift
  • Prove incremental impact with Smart Holdout Groups and AI-led measurement

Check out the incredible speaker line-up to see who will be joining Becky.

Download The Latest Agenda