Alexandra Lupescu

Alexandra is a Programmatic Expert who brings extensive experience from her role as a Senior Programmatic Campaign Manager at GroupM Nexus. During her time at GroupM, Alexandra specialized in Supply Path Optimization (SPO), brand safety, and negotiating with key media vendors to implement the most effective programmatic strategies for her clients. She led innovative initiatives such as developing new products focused on Connected TV (CTV), Digital Out-of-Home (DOOH), and Attention metrics, while also serving as a sustainability ambassador by optimizing campaigns for carbon footprint without compromising results. Alexandra was also an active member of the CEE Data Science Community, contributing to future-focused solutions in the field.

In 2025, Alexandra began a new chapter at PRO TV, continuing her journey in programmatic advertising. Leveraging her agency experience, she remains committed to driving innovation, fostering collaboration, and achieving excellence in programmatic strategies within the publishing industry.