Alexandra Lupescu

Alexandra is a Senior Programmatic Campaign Manager at GroupM Nexus. Based in Romania, she specializes in Supply Path Optimization (SPO), brand safety, and negotiating with key media vendors to ensure the most effective programmatic strategies for her clients. In her role, she leads innovative initiatives, such as the development of new products focused on Connected TV (CTV), Digital Out-of-Home (DOOH), and Attention metrics. As a sustainability ambassador, Alexandra ensures campaigns are optimized for carbon footprint while delivering measurable results. Her recent focus has been on advancing Retail Media solutions in Romania, collaborating closely with global teams to shape cutting-edge strategies. Alexandra is also an active member of the CEE Data Science Community, working on future-focused solutions. Beyond her technical expertise, she is passionate about mentoring her team and fostering collaboration across departments to achieve excellence in programmatic advertising.