Alexandra Lupescu

Alexandra Lupescu

Programmatic Specialist Pro TV

Day 2 | 3rd June 2026

2:50 PM Roundtable Session: From Pages to Platforms: How to Evolve Publisher Strategies to Thrive as Gen Z Media Habits Change

  • Meeting Advertiser Expectations: Understanding what advertisers want from podcasts, video, and social-driven content, and how publishers can make the business case.
  • Adopting New Formats Efficiently: Integrating audio, video, and social-first content without creating unsustainable budgets.
  • Engaging Gen Z Audiences: Leveraging insights on Gen Z behaviour to create content and experiences that drive loyalty and long-term engagement. 

Check out the incredible speaker line-up to see who will be joining Alexandra.

Download The Latest Agenda