Elaine Chum
Head of Digital and Omni Channel for Western Europe Area BAT UKDay 2 | 3rd June 2026
9:20 AM All Star Panel Discussion: From Aisles to Algorithms: How Can You Streamline Your Retail Media to Reduce Waste and Drive Measurable Growth?
- Avoiding Waste and Duplication: Managing multiple retailer networks to optimise spend and prevent overlap.
- Navigating Clean Rooms: Defining where they work, where they don’t, and what’s required for credible cross-retailer measurement.
- Ensuring Signal Quality and Measurement Standards: Leveraging standardised metrics and off-site options to spend more confidently.
- Equipping Programmatic Pipelines with Retail Insights: Enabling agencies to integrate retail data into programmatic strategies effectively.
12:10 PM Panel Discussion: Responsible Media Strategy: How can you Embed Ethics and Inclusion Without Losing Efficiency?
- Defining Responsible Media for 2026 and Beyond: Assessing emerging factors and expectations shaping ethical and sustainable campaigns.
- Investing in Diverse and Inclusive Media: Supporting diverse publishers, local journalism, and inclusive platforms to strengthen brands and society.
- Applying Tech, AI and Partnerships: Leveraging real-world solutions to embed sustainability into media planning while maintaining performance.
Check out the incredible speaker line-up to see who will be joining Elaine.
Download The Latest Agenda