Matt May
Head of Performance Media HeidiDay 2 | 3rd June 2026
2:10 PM Fireside Chat: First-Party Readiness Post-Cookies: How Can You Capture Consented Data at Scale to Drive Incrementality and ROI?
- Capturing Consented Data at Scale: Proven methods for collecting first-party data without compromising customer experience.
- Extending Reach and Effectiveness: Leveraging clean rooms, identity graphs, and retail media partnerships to maximise first-party data impact.
- Driving Incrementality and ROI: Using first-party signals for testing, attribution, and building stronger business cases for investment.
2:50 PM Fireside Chat: Brand Safety Rebuilt: How can you make Responsible Investments That Balance Protection and Performance?
- Supporting Quality and Diversity: Enabling advertisers to invest in trusted news, diverse publishers, and niche voices without over-blocking.
- Assessing Platform Maturity: Evaluating CTV, retail media, and social platforms for reliable safety and measurement.
- Leveraging AI Responsibly: Understanding how AI can flag unsafe content, improve transparency, or introduce new risks across the supply chain.
Check out the incredible speaker line-up to see who will be joining Matt.
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