Matt May is Head of Paid Media at Heidi, where he drives efficient, scalable growth across paid media. With over a decade of experience in digital advertising, he has held senior roles at brands including Three, Sky Bet, and GoCompare, leading high-performing teams and managing eight-figure media budgets. He has scaled programmatic investment by establishing robust measurement and effectiveness frameworks, with accountability for both strategy and commercial outcomes in high-growth and highly regulated environments.