Matt May

Matt May

Head of Performance Media Heidi

Day 2 | 3rd June 2026

1:50 PM Fireside Chat: Unlocking First-Party Potential: Is Your Data Strategy Ready for a World Without Cookies?

  • Capturing Consented Data at Scale: Proven methods for collecting first-party data without compromising customer experience.
  • Extending Reach and Effectiveness: Leveraging clean rooms, identity graphs, and retail media partnerships to maximise first-party data impact.
  • Driving Incrementality and ROI: Using first-party signals for testing, attribution, and building stronger business cases for investment. 

2:30 PM Fireside Chat: Redefining Brand Safety: How Can You Balance Protection, Transparency and Responsible Investments?

  • Supporting Quality and Diversity: Enabling advertisers to invest in trusted news, diverse publishers, and niche voices without over-blocking.
  • Assessing Platform Maturity: Evaluating CTV, retail media, and social platforms for reliable safety and measurement.
  • Leveraging AI Responsibly: Understanding how AI can flag unsafe content, improve transparency, or introduce new risks across the supply chain. 

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda