Rob Edwards is the Head of Media & Digital at Arla Foods, where he leads the strategic direction of the company’s media, digital marketing, and brand activation efforts across key markets. Rob oversees the full digital ecosystem, from media planning and buying to data, technology, content, and consumer experience — ensuring that Arla’s brands connect with audiences in meaningful and effective ways. With extensive experience in brand communications, digital transformation, and integrated media strategy, Rob has played a pivotal role in elevating Arla’s digital maturity. He champions an insight-driven approach that blends creativity, performance, and precision to enable brands like Lurpak, Arla, and Cravendale to thrive in an increasingly complex media landscape.