Dan Larden

Dan Larden

Head of Media ISBA

Day 2 | 3rd June 2026

11:50 AM Industry Expert Briefing: Responsible Media for Real Results: Proving the Link Between Responsible Media Practices and Effectiveness

  • Responsible media practices like brand safety, inclusion, sustainability, governance; build consumer trust by directly improving attention, engagement, and long-term ROI
  • Ethical use of AI and strong data governance increase precision and reduce waste, making campaigns more efficient and impactful
  • Accessible, inclusive, and sustainable media choices expand reach, enhance user experience, and deliver measurable performance gains
  • Harnessing AI advancements while navigating slower regulatory enforcement for sustainable growth. 

Check out the incredible speaker line-up to see who will be joining Dan.

Download The Latest Agenda