Dan Larden leads the media division at ISBA, where he steers the organisation’s efforts to shape the future of advertising for UK brands — especially around data, technology and trust. With more than 14 years’ experience in the advertising industry, Dan’s career spans senior roles in agency, consultancy and programmatic media. Prior to joining ISBA, he served as Chief Strategy Officer at TPA Digital (a consultancy specialising in data-driven digital advertising) and before that as Managing Partner at Infectious Media (now part of Kepler), which pioneered programme-based advertising in the UK. At ISBA, Dan oversees major initiatives including media insight & effectiveness, programmatic & performance, and data ethics — helping advertiser members navigate emerging trends like retail media, cookieless futures, and measurement transformation.