Dan Larden

Roundtable 1:  Deciphering the transparency dilemma in the programmatic industry: Is Blockchain the innovative solution we have been awaiting? 

Dan Larden, Head of Media, ISBA 

Roundtable 2: Assessing benefits vs. risks: Is programmatic outsourcing the right choice for your business? 

Ellie Abbott, Performance Marketing Lead, Wild 

Roundtable 3: In a business landscape emphasizing brand safety, is it strategic to prioritize direct deals and private marketplaces (PMP) despite their premium cost? 

Rosie Phillips, Global Programmatic Sales Lead, Euronews 

Roundtable 4: Seizing the publisher gold-mine: Opportunities with first-party data, contextual AI, and rebuilding trust  

Sophie Toth, Programmatic Partnership Manager, Viber Rakuten 

Sheila Nazir, Senior Digital advertising Operation Manager – Direct/Programmatic and Affiliates, National Rail Enquiries 

Roundtable 5: How can you strategically partner with agencies to craft personalized campaigns to elevate your brand presence and drive performance? 

David Pereira Santos, Head of Digital Marketing, Vodafone