Digital Media Professional with over 10 years’ experience within the Media Sales, Agency and Client-Side of the industry, currently leading the Global Digital Marketing Effectiveness practice within Haleon (formerly GSK Consumer Healthcare). I employ a consultative approach to support marketers to hold their investments in Digital Marketing (creative and media) to account, whatever the objective may be, by providing guidance on the optimal approach to planning, optimization and measurement. My experience to date has provided me with expertise in the Financial Services, Automotive and FMCG categories, supporting a variety of the world’s leading brands in achieving their long and short-term business goals. I am comfortable operating at both the strategic and tactical level and pride myself on my ability to build strong relationships both internally and externally. More recently I've had the pleasure of representing Haelon in industry forums and work streams for organizations such as the WFA, I-COM, Effie and ISBA.