Samir Shah

Head of Data and Ad Tech Zenith

Samir has over 12 years media experience working on the Agency side of the industry. He began his career at House of Kaizen and recently has moved to Zenith to lead data and ad tech across their global clients. He has also worked as a client at Avis Rent a Car within the marketing and eCommerce team helping to build a strong understanding that clients face in navigating the advertising technology landscape. Over the years he has held various roles from Media planning, Client management, Strategy and Commercial, Media Director and now is Head of Data and Tech.  His role at Zenith is focused on aligning the global clients data and ad tech strategies to ensure they are maximising the potential of digital advertising campaigns as well as their offline media. Samir constantly strives to improve his digital knowledge and is very passionate about the role that technology faciliates digital marketing.