Athar Naser
Head of Paid and Campaign Media ITVDay 2 | 3rd June 2026
10:30 AM Case Study: How Do You Manage Programmatic as a Big Advertiser?
- How to ensure every programmatic investment ladders up to measurable business goals that move beyond performance metrics to true marketing effectiveness
- What heads of media look for in agency and vendor partnerships, from transparency and capability to value creation and how to stand out in a crowded ad tech ecosystem
- How to build a disciplined, strategic roadmap for programmatic testing, capability development, and responsible media investment across all paid channels
Check out the incredible speaker line-up to see who will be joining Athar.
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