Athar Naser is the Head of Paid & Campaign Media at ITV, where he leads the strategy, planning, and optimisation of paid media and cross-platform campaign activity for the UK’s largest commercial broadcaster. In this role, Athar oversees the full paid-media ecosystem — spanning digital, social, performance, and brand channels — ensuring ITV’s campaigns deliver maximum reach, impact, and measurable effectiveness. With deep experience in digital media, audience strategy, and integrated marketing, Athar has built a career at the intersection of creativity, performance, and data. He excels in designing campaigns that bring ITV’s storytelling to life across a rapidly evolving media landscape, ensuring every activation is insight-led, culturally relevant, and aligned with strategic business objectives.