Shasta Mir

Shasta Mir

Digital Product Controller Sky

Day 2 | 3rd June 2026

2:30 PM Fireside Chat: Redefining Brand Safety: How Can You Balance Protection, Transparency and Responsible Investments?

  • Supporting Quality and Diversity: Enabling advertisers to invest in trusted news, diverse publishers, and niche voices without over-blocking.
  • Assessing Platform Maturity: Evaluating CTV, retail media, and social platforms for reliable safety and measurement.
  • Leveraging AI Responsibly: Understanding how AI can flag unsafe content, improve transparency, or introduce new risks across the supply chain. 

Check out the incredible speaker line-up to see who will be joining Shasta.

Download The Latest Agenda