01 - 03 June, 2020
Twickenham Stadium, London
44 (0) 207 036 1345
Global Media Operations Director
Head of Product, Programmatic Media
Since she joined in 2016, Teresa has built the Global Programmatic solutions team, she secured direct deals with global vendors and has driven the DMP implementation in +20 Nestlé markets.Teresa and the team support Nestlé markets to leverage the new solutions and optimize Nestlé programmatic value chain with Data Management Platform (DMP) as main pillar, in line with the data driven approach that the company has embraced.
Head of Media Communication
Steve has headed up the Nestlé UK Marcomms team for seven years. Prior to that he gained a wealth of experience on the agency side, initially at JWT London, then JWT Athens and finally Mindshare Worldwide. Steve, and his team, are lucky enough to be working with some of the most well-known and iconic brands in the UK, including Kit Kat, Nescafe, Aero and many others.
Global Head of Media
Beatrice joined Danone to strengthen the media function and drive their digital transformation. Prior to this, she held roles at Procter & Gamble, Heineken, and Johnson & Johnson with responsibility for digital transformation, shaping an integrated communications planning approach as well as establishing completely new media organisations. With her background in both marketing and procurement, Beatrice has a passion for developing internal capabilities, driving transformation and seamlessly combining business needs with any media strategy to deliver tangible business results.
Senior Director of Media & Total Connections Planning
Josep Hernandez is responsible for Media and Connections Planning for Pepsico in Europe and Sub-Saharan Africa. He is responsible for maximizing the value of the company’s media investments and for making sure that its approach to media is as creative as the creative is. Previous to this role, Josep held several executive positions in media, digital and comms strategy at GroupM, Mondelez and Wunderman. In 2015, Josep was appointed Chairman of the EURO Effies.
Global Head of Media & Content
Thibaut is in charge of driving global media strategies (offline and online) and global content efficiencies for all markets and brands across the Pernod Ricard Group.
Head of Media & Programmatic
Frédéric is leading the Global Programmatic Marketing project for ING Europe. At the moment his mission is to define, support and increase the media & programmatic vision for the group with the aim of getting more maturity in their strategies across markets.
Director of Digital Trading & Operations
With extensive media experience across major brands such as American Express, Booking.com, Tesco Finance, Metropolitan Police, RBS and Eurostar, Ravi is a strategic marketer with a broad knowledge of cross channel marketing. Thriving on new challenges including individual and team target environments, he has developed excellent account management, strategic planning and project management skills.
Global Head of Media
Maria works for the German luxury brand known for its high-artistry writing instruments, watches and leather products. Maria comes from a digital background, having worked for Amazon, Google and Rocket Internet across Europe and APAC, and is driving the digitalization of this traditional luxury house on a worldwide scale.
Global Programmatic and Search Director
Qaiser is an industry veteran and comes with over 18 years of strong and varied emerging & developed markets experience. In this current role at Bayer Consumer Health Care as Global Director Programmatic & Search, Qaiser oversees Digital Media Strategy and is part of Digital Excellence organization based out of Basel, Switzerland. Prior to joining Bayer Consumer Health Care, Qaiser spent 5 years with GSK Consumer Healthcare in Asia Pacific and was driving GSK’s Digital Media agenda with specific focus on Programmatic, Ad Tech, Search Marketing and Social media.
Head of Digital Marketing & Media Planning
Thierry works for Digitec Galaxus, Switzerland largest eCommerce player. He has been working in the industry for ten years and what makes the company special, is that all steps of their successful advertising campaigns are produced in-house, with an internal creative department and programmatic specialists.
Head of Digital Marketing
Renata uses her 25 years of sales experience to transform the marketing department to a new, programmatic-driven future. To achieve this goal, she built up the new division “Digital Marketing” – using internal and external know-how to establish the relevant skill set in marketing and an eye-to-eye partnership with the agencies.
DMP Audience & Data Specialist
JOHNSON & JOHNSON
Harley oversees the growth and development of
DMP for Johnson & Johnson across Northern Europe. As part of his role he
drives the development and scale of the DMP, managing audience segmentation and
data strategy to generate dynamic campaigns with key partners.
Head of Programmatic Display
Hanna is a driven, dynamic and adaptable individual who strives to take part in the change that is reshaping the advertising world today. He is on a mission to push the advertising world towards adoption of programmatic technologies that will improve visibility, grant advertisers more control, perform better and connect brands to their customers seamlessly.
Global Head of Audience Management & Targeting
Zi leads the Audience Management & Targeting team – a diverse set of specialised talents with the objective of driving the success of the reduced-risk products (RRPs) platform and pushing PMI to become consumer-centric. With years of experience in agency and lead generation organizations, she loves unpacking complex business challenges and extracting value from insights to help businesses understand who their consumers are and how to earn their happiness and loyalty
VP of Digital
Radisson Hotel Group
Remy Merckx is the Vice-President of Digital for Radisson Hotel Group based in the EMEA company headquarters in Brussels. He is in charge of leading, developing and delivering the global digital strategy by optimising all hotel sales through the group digital, including web, mobile and Apps channels, driving incremental business and revenues to the branded hotels by increasing significantly the traffic and the conversion of the branded digital platforms. Remy is also an active member of the Global Commercial Steering Committee. He is also building strategic partnerships with global online intermediaries being Meta-Search Engines, Affiliate Platforms and key travel partners like Google and TripAdvisor to always get access to more customers and generate more traffic to the group branded websites and other revenue generation channels.Since January 2016, Remy and his team launched a ‘Content Lab’ within the organisation that is helping the hotels to build exclusive content for its omnichannel distribution. The Social Media channels management is also under Remy’s duties helping all customers to socially engage with all Radisson Hotel Group brands.
As of January 2018, Remy is also leading globally a significant Digital transformation throughout the entire Customer Experience. This will be materialized by the launch of the new Radissonhotels.com digital platform in early 2019. Rémy joined Radisson Hotel Group in July 2013 as a Senior Director e-Business Development after holding a VP e-Commerce Sales & Distribution position for the Accorhotels Group in Paris. Prior to his Accorhotels tenure, Remy gained a strong 10 years’ digital experience with Expedia, Inc. the leading and largest travel company in the world.
Head of Data-Driven Marketing
Caroline has strong expertise in digital marketing, and has been exploring digital media and advertising from different perspectives of a media agency, publisher and advertiser. Currently Caroline is working for K Group, one of the biggest retailers in Finland, where she is leading an in-house team focused on developing K Group´s data-driven marketing capabilities.
Programmatic Media Trader
Hugo has been a programmatic media trader at Air France for 2 years. In charge of 25 countries, he always tries to improve the ROI of his campaigns in order to boost booking sales around the world!
Global Marketing Innovation & Capability Manager
Edward leads the global programmatic strategy at British Airways, defining the innovation values and buying principles that guide it, while driving a test and learn approach for the latest programmatic channel trends and marketing methodologies, media, data and tech. Edward is focussed on increasing transparency, digital capability, integration and content efficiencies for the global marketing teams at British Airways.
Global Head of Programmatic
A confident, passionate, and hardworking marketing & sales professional with more than thirteen years of international experience, Anil is currently heading the programmatic & brand safety strategies and tech platforms for Volvo.
Head of Material Group, Media & Digital
Global Head of Online Media & Mobile
Thanos is the Global Head of Online Media and Mobile for the Betway Group, a leading provider of first-class entertainment across sports betting, casino, bingo, esports and poker. Thanos joined Betway in 2016 to set up the app marketing team and later on the in-house programmatic trade-desk. He has been driving the digital media and ad-tech transformation journey to generate impactful media strategies and cost efficiency since.
Head of Performance Media Marketing
Global Display & Programmatic Manager
Hotels.com (Expedia Group)
Andy Merritt is a online marketing manager for Expedia Group (Hotels.com). Whilst at Hotels.com, Andy has been an integral part of the in-house programmatic team. Supporting both internal and external stakeholders, Andy has overseen global programmatic campaigns across brand and acquisition increasing media spend through the team by 25% YoY.
Digital Audience Lead
Director of Programmatic Marketing
Marek is a multilingual digital marketing professional tasked with leading programmatic marketing channels for lastminute.com. Since joining the company, Marek who leads the social, display and online video team across multiple countries, is working on developing strategy to deliver the right personalised content for the right audience.
Nick oversees the development and global adoption of the DMP for the group. As part of this he is also responsible for developing and managing audience segmentation and data strategies.
Global Programmatic Lead
Melia Hotels International
Queralt Costa is the head of global display marketing at Melia Hotels International, one of the largest hotel companies in the world. In the last four years Melia has been immersed in a strategic challenge to position melia.com as the group’s first source of sales. To get there, Melia opted to create an internal trading desk that currently manages 70% of the investment in digital media.
Senior Media Leader, Europe
Roberto is leading the process of centralisation on programmatic, social and search across Europe, consolidating management and data into one single direction. Previously his role was focused on the implementation of digital accelerator program for global clients at Blue 449 and Publicis group company.
Acquisition Team Leader
is responsible for TUI’s programmatic buying in the Nordics. Parallel to four
travel brands undergoing the biggest rebranding in their history - to become
TUI - programmatic was successfully brought in-house to drive better results
and efficiency. She is now focusing on developing TUI’s ways of working in a
truly digital world
Display & Programmatic Marketing Leader
Luke has been honing his display skills in the programmatic landscape for four years. He is currently expanding GoEuro's cross-device display channels by bringing programmatic trading in-house and helping lead the implementation of multi-channel attribution. He collaborates with a variety of internal stakeholders including the design team, aiming to bridge the gap between data-driven marketing and creative design.
Growth Channels Lead
Rachel is the Growth Channels Lead at Simba Sleep, responsible for the Programmatic, Affiliate and Native channels. Previously to joining Simba, she was a Senior Marketing Manager at Wonderbly, where she operated new and emerging marketing channels.
Programmatic Media Manager
Leading the planning process for programmatic media buying channel, Sandra’s key responsibilities include making client briefs, media plans, targeting strategies, budget planning, post campaign analysis and alignment with the campaign management team. She also negotiates and manages inventory for programmatic deals.
Programmatic & Paid Social Manager
Margareta is the programmatic manager for the Northern European markets at Zalando, with the main responsibilities of planning and executing the programmatic campaigns. This involves everything from publisher contact to budget planning and targeting strategies and real time campaign optimization.
Head of Digital Operations
Sheila is the Head of Ad Operations at www.nationalrail.co.uk, one of the largest travel sites in the UK, delivering over 12 million ad impressions a day over four platforms. User experience, often a concept paid lip service to, is at the heart of everything National Rail does. As such Sheila and her team have been pioneers of everything from creative testing, through ad blocking tools, to issue resolution and beyond.
Director of Media
Steve has spent the last 19 years of his career in the digital advertising industry. He’s the Director of Media for ISBA, leading a team delivering industry education, standards, research and shaping and campaigning for effective, responsible industry self-regulation across all media on behalf of marketers. He is also a permanent member of the Joint Industry Committee for Web Standards (JICWEBS) overseeing digital trading standards for the UK including brand safety, viewability and ad fraud.
Managing Director – Interaction, EMEA
Oliver is the Managing Director of Interaction EMEA at Mediacom, Europe’s largest media agency. He has been a digital pioneer since 1997 and works with some of the largest brands globally on evolving their digital and programmatic strategies.
Head of Programmatic
The 7 Stars
Ho/Pe Advisory Ltd
Hossein Houssaini works as an advisor for various companies and forums in the digital advertising landscape. He joined boards like the Advisory Council of Prohaska Consulting, the Advisory Board of the Programmatic Pioneers and the Global Summit Conference Programme Board of I-COM, a community that compromise of the most extensive international group of industry leaders on the forefront of Smart Data Marketing, ranging from CMOs to top Data Scientists. Before his venture, he was acting as the Global Head of Programmatic Solutions for Havas Group for about four years. Here he helped to establish the global music data alliance for Havas and Universal Music Group and collaborated with international clients to transform them digitally. Hossein is the co-founder of Havas University, a global training program platform which has already certified over 15,000 participants globally with its first training curriculum "100% Programmatic". Previous to HAVAS, Hossein created IPG Mediabrands’ first Trading Desk, Cadreon, in DACH (GSA) and shortly after acted as Director Technology for all audience buying platforms (MAP), bringing programmatic to the region. Before joining Cadreon, Hossein worked for Google re-establishing the Rich Media business for DACH & the Nordics launching projects like YouTube Masthead and developing these markets to a successful business. He was shortlisted for ExchangeWire's Ad Tech Personality of the Year in 2017 & 2018!
Product Innovation Director
The Specialist Works
A search marketing veteran, Matt has had experience working hands-on with leading brands in every sector, and has successfully devised digital strategies on a global scale. In head of search roles at leading agencies he has had overall responsibility for multi-million pound client budgets, successfully managing investment across all biddable media channels. Matt is currently obsessed with digital media integration, and working to define solutions around programmatic TV, print and social tie-ins and cross-device attribution.
Head of Programmatic
Azad Heads up the Programmatic team at Blue 449, managing the activation side as well as increasing the Programmatic knowledge within the agency. Azad has 8 years of experience within the Programmatic landscape, working across Agency and Independent Trading Desks as well as previously co-developing and delivering a Programmatic course aimed at Brands.
Head of Data and Ad Tech
Samir has over 12 years media experience working on the Agency side of the industry. He began his career at House of Kaizen and recently has moved to Zenith to lead data and ad tech across their global clients. He has also worked as a client at Avis Rent a Car within the marketing and eCommerce team helping to build a strong understanding that clients face in navigating the advertising technology landscape. Over the years he has held various roles from Media planning, Client management, Strategy and Commercial, Media Director and now is Head of Data and Tech. His role at Zenith is focused on aligning the global clients data and ad tech strategies to ensure they are maximising the potential of digital advertising campaigns as well as their offline media. Samir constantly strives to improve his digital knowledge and is very passionate about the role that technology faciliates digital marketing.
VP, Global Programmatic Strategy
Ben Walmsley is Commercial Director of The Sun, The Times and Sunday Times at the Bridge, News UK's commercial division. Ben leads the teams selling advertising across all platforms, driving commercial product strategy and partnerships, and the digital operations teams. Prior to joining NewsUK, Ben held several leadership positions at advertising technology company Sizmek, having joined in 2011 from Yahoo! where he led a team responsible for strategic partnerships across the EMEA region. Inspired by the influence of technology on the future of content production and consumption, Ben’s focus at NewsUK is the creation of trusted, engaging and innovative advertising experiences to secure the future of great journalism on all platforms.
Head Of Programmatic & Data Sales
Director, B2B Digital Business
Jaakko launched Sanoma Finland’s programmatic sales over five years ago as a project manager and now he is leading the digital advertising business for the group in Finland. One of Jaakko’s priorities last year was getting a new DMP up and running for Sanoma and with that create a fast and a scalable data customization process to enable partnerships with key advertising clients.
Head of Media
Pierre Hun is a digital media consultant with over 15 years’ experience with a well-rounded media background.
He has worked for media agencies, publishers, digital start-ups and larger businesses across multiple verticals. His roles range from leading media teams, and managing agency relationships, to building digital marketing capabilities (planning, measurement and activation).
A specialist in digital marketing, Pierre believes that transparency, 1st party data and greater focus on value exchange offer huge opportunities for businesses to deliver sustainable growth at a greater pace.
Director of Product, Programmatic/Automation
IAB Tech Lab
Jennifer Derke is Director of Product, Programmatic/Automation at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Jennifer oversees software standards development for OpenRTB, ads.txt, ads.cert, and the IAB Europe Transparency and Consent Framework. Prior to working at the IAB Tech Lab, Jennifer has worked in programmatic advertising with digital publishers, including IAC Publishing and Condé Nast, and ad tech analytics company Adomik. She holds a B.A. degree in Philosophy from Linfield College. She currently lives in San Francisco, California.
Head of Automation
Zuzanna is Spotify’s Head of Automation for Europe based in London. She is responsible for the development and execution of Spotify’s Automation strategy across sales, operations and partners. Zuzanna has 18 years of data driven marketing and digital advertising experience, prior to Spotify she lead Oracle Marketing Cloud's data management platform practice across EMEA and previous to that worked in digital sales leadership roles across BlueKai, Microsoft and aQuantive. Zuzanna was named Digital Trading Leader Of The Year 2018 by The Drum for making “great contributions and
leading within the programmatic industry”. She made The Drum Digerati 2018 honor list as one of 25 outstanding individuals excelling in the UK digital industry from the fields of AdTech and MarTech. Additionally she has been recognised as one of the "50 Women in Ad Tech You Should Know".
CEO & Co-founder
Commercial Director, EMEA
Tom Rolph is VP of EMEA at Tapad, a global marketing technology company and leader in digital identity resolution solutions. He has been working in data since 2012, and also has vast agency side experience working for both PHD and OMD for over 10 years.
Chief Executive Officer
Chris has spent more than 13 years in digital marketing, beginning with a small but rapidly growing independent digital marketing business in Edinburgh which, within three years, was acquired by what became Publicis. He founded QueryClick in 2008 and began the process of building a new type of agency focused on performing for its clients. Simultaneously he drives continuous technological innovations that enable QueryClick to remain at the cutting edge of digital marketing, in particular devoting himself to harnessing the power of machine learning to deliver truly powerful insight and find millions of pounds of opportunity for clients.
Head of Programmatic Services, Europe and Latin America
Javier has more than 20 years of experience in marketing, analytics and digital marketing. Over the last eight years he has been helping to build digital marketing capabilities inside Accenture Interactive in Spain, and further afield in Europe and Latin America, where he leads Programmatic Services and Personalisation. He has carried out digital transformation projects for clients across multiple industries, helping top brands optimise their customer experience and directly drive business results.
Heading EMEA operations for Adobe Advertising Cloud, Philp Duffield is passionate about Advertising. Helping to change how advertising is bought, sold and delivered, Duffield has in-depth knowledge of both the buy-side and the supply-side of the ecosystem and over 14-years’ experience within the media and ad technology space. His experience within programmatic platforms and strategy spans multiple regions including ANZ, APAC, US and Europe.
Founder and CEO
Oliver Marlow Thomas is the founder and CEO of Ad-Lib, a technology business established in London in 2017 which works directly with brands such as HSBC and Nestle, based on the understanding that digital creative can drive up to 70% of digital campaign performance. This has allowed Ad-Lib to deliver a platform that currently services over 40 brands worldwide, from 6 different offices, and a rapidly expanding staff count. The mission statement of 'Creativity in real time' has built a strong drive towards delivering creative quickly, predictably, and accurately for brands across verticals.
Head of Growth for Neustar Marketing Solutions
Mark is Head of Growth for Neustar Marketing Solutions. In helping clients build connected customer experiences that drive real business outcomes he has overseen double-digit, year-on-year growth as Neustar continues to develop its EMEA client base across leading attribution, marketing mix modelling, identity resolution and customer intelligence solutions.
Managing Director, Media Industry
As Managing Director, Media Industry of Domo’s media practice, Dave Katz oversees the development of solutions that help advertisers improve the efficiency and effectiveness of marketing, sales and operations. He joined Domo from Univision's programmatic & data team where he served as vice president and general manager. There, Dave created a platform to help advertisers achieve success by finding their optimal audiences. In previous roles at Time Inc. and Hearst, Dave developed data-driven advertising capabilities for national and local clients. He evangelized the effectiveness of scaled audience marketing. Prior to working on the publisher side, Katz sharpened his data and advanced analytics skills on the buy side at MediaVest and Cadreon working for clients such as P+G, Verizon and J&J. After graduating from Columbia University with a degree in Applied Mathematics, Dave developed algorithms to optimize publisher inventory yield as one of the first employees at Admeld, a company acquired by Google in 2011.
Chief Executive Officer
As Chief Executive Officer, Dominic Powers spearheads the organisation’s growth strategy and positioning as a leading global ad-tech solutions provider. With more than 20 years of global marketing and technology experience, Dominic spent the last decade growing Europe and Asia Pacific for Epsilon, one of the world’s leading marketing services companies, as its Executive Vice President & Managing Director, International. Prior to that, he led Asia Pacific for DoubleClick, a pioneer in ad tech. He started his career in digital designing and leading the development teams for marketing automation platforms for Chinadotcom Corporation, the first Asian internet play to list on NASDAQ. Having spent almost 25 years in the region, he is an active investor, advisor, and connector, helping brands, agencies and technology companies navigate and disrupt the world of consumer engagement.
Multiple Olympic Gold Medallist and World-Record Holder
Arguably the most recognised male swimmer of his generation. Representing his country for 23 years, Mark became Britain’s most decorated male swimmer after winning a record 47 major international medals. Mark’s post swimming career has seen him reinvent himself as a renowned broadcaster and successful motivational speaker.
Director, Platform Solutions, EMEA,
Mohsin heads up the team responsible for leading complex integrations with publishers and demand partners. to ensure they can effectively use PubMatic’s product suite within their businesses. He also works with the Product team, helping shape product development so that PubMatic continues to support the needs of its clients. Mohsin has worked for the business for over seven years, the last 3.5 years based in the UK. Prior to PubMatic he worked in a range of digital media and development roles. Mohsin holds a postgraduate degree in wireless networks and a masters in computer science.
Commercial Director Northern Europe
As Commercial Director, Faye is responsible for all of Outbrain's advertiser business in Northern Europe. Since joining the team in 2015, Faye has been instrumental in growing the market. With 10+ years of industry experience, Faye is an effective leader who provides a strategic vision for her team while delivering concrete business results.
Sales Director Europe
Kenneth has 15+ years of experience in the digital sector, working for some of the most relevant companies in the industry including Havas, Dentsu, Twitter, and Yahoo! Spain. He joined the Outbrain team as Sales Director and is leading the launch of Zemanta, the first programmatic native DSP, across Europe.
Head of Brand
With over 15 years
experience in the digital and media industry, Daniela is a well rounded
Digital Leader with an eye for programmatic, emerging platforms and
innovative brand content partnership. Daniela's career spans through a
number of key strategic sales roles and counts some of
the biggest tech companies out there such
as Google, YouTube, Pinterest and most recently Adobe, where she
leads a team of experienced Client Partners, managing programmatic Brand
Digital Marketing Coordinator
Having worked in the
Media Industry since 2004, Paula was in the front row when the digital
transformation took place. Over the last decade, she has worked for native
companies that have changed the way we understand relationships and mobility.
Paula currently works at Cabify in Digital Marketing for Spain and Portugal.
Agency Group Director
Anthony has worked in digital advertising for over 14 years, initially in a traditional ad operations role moving into programmatic campaign management as part of the creation of the Media Innovation Group and AppNexus within WPP. When Xaxis UK launched in 2011, he was one of the largest single buyers of programmatic inventory globally. During his tenure at GroupM UK he has developed several high performing teams, supported product development and supply side offerings, planned commercial strategy and helped create new business models.
Anthony currently has an agency-facing role, where he is responsible for digital ad revenue generation at Mediacom and Essence. He manages multiple client development teams which offer a multitude of programmatic products and platforms solutions across all-inclusive and itemised business models.
Agency Group Director
Sam has worked in digital advertising for 17 years across a range of businesses including a top 10 publisher, through to a programmatic ad tech start up and the world’s largest media investment group. His experience includes running commercial teams, developing and launching new products and businesses, as well as working across all-inclusive and itemised programmatic business models. He is currently responsible for the successful delivery of all programmatic media, across both all-inclusive and itemised business models, for a centrally based media agency team. This involves managing close relationships with senior agency stakeholders, explaining both business models to clients and a team of operational and commercial staff. The aim of the team is to drive adoption and effective delivery of programmatic advertising activity across multiple platforms to deliver successful and measured outcomes for clients.
Head of Agency – Northern Europe
Pete McCarthy’s role at Adobe Ad Cloud is to drive further adoption of the Ad Cloud (DSP) across Northern Europe programmatic buying units & agencies. Serving as Head of Agency for the Ad Cloud tech stack, I consult and provide clarity on comprehensive solutions for our UK agency partners and support in deploying and managing our enterprise video / mobile / display platform technology.
Head of Advertiser Solution
Jody leads Adform’s Global Advertising Solutions team, a dynamic group of specialists who ensure that Adform clients get the most out of their buy-side and sell-side advertising technology. Prior to this Jody specialised in social and mobile marketing agency-side, establishing new media buying and operational departments and driving data-led digital-transformation for Dentsu and Publicis Groupe.
Senior Director, Global Business Strategy
As Senior Director of Global Business Strategy for Verizon Media, Alice is responsible for leading development of Verizon Media’s omnichannel DSP across EMEA, APAC & LATAM. Working with both product & commercial teams Alice is focused on driving both managed and self-serve adoption and positioning new programmatic channels. This includes DOOH which she has a strong interest in. Alice has 15-years experience on the buy-side in the digital sector working in senior roles at companies such as AOL, Millennial Media and Burst Media.
Vice-Chair Programmatic Committee
10 years of Programmatic Advertising Experience. Started in 2009 at mexad (sold to DataXu in 2012), Managing Director & Co-Founder of GDM Digital (sold to Ve Interactive in 2014), Managing Partner (Interim) of Cadreon DACH 2015 to 2016, Managing Director & Co-Founder of Echte Liebe - Programmatic Marketing Agency in 2014 (one of the first fully programmatic agencies in Europe). Deputy Chairman of the Focus Group Programmatic Advertising of the BVDW since 2016.
With 10+ years of Multimedia sales experience, and a comprehensive understanding of the commercial and staffing needs required by blue chips, medium size and start ups, I launched YOUSEEK to consult and better serve organisations with their recruitment process, and help candidates build successful careers.
Chair of the IAB Europe Programmatic Trading Committee and Head of Open Demand International