Programmatic Pioneers Summit 2019

21 - 22 May, 2019

Twickenham Stadium, London

44 (0) 207 036 1345

Matt Whelan


Digital Strategy Director
The Specialist Works

Day 2 - 22 May 2019


2:40 PM Case Study - Going Local: using programmatic planning and delivery to deploy multiple channels in a targeted environment for maximum impact

Studies show that running multiple media channels in properly integrated campaigns improves effectiveness. Studies show that properly localising your media delivery and creative improves effectiveness. But how do we combine these two factors to deliver a real-world performance improvement? 
Matt will walk you through how to utilise programmatic planning and delivery to execute nuanced, measurable campaigns across multiple localised media channels, including AV, print and online media. This talk will include some examples of how advertisers with limited budgets can deliver multiple media channels in high impact locations, and how larger advertisers can effectively localise their delivery.


Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda