21 - 22 May, 2019
Twickenham Stadium, London
44 (0) 207 036 1345
Digital Strategy Director
The Specialist Works
Day 2 - 22 May 2019
2:40 PM Case Study - Going Local: using programmatic planning and delivery to deploy multiple channels in a targeted environment for maximum impact
Studies show that running multiple media channels in properly integrated campaigns improves effectiveness. Studies show that properly localising your media delivery and creative improves effectiveness. But how do we combine these two factors to deliver a real-world performance improvement?
Matt will walk you through how to utilise programmatic planning and delivery to execute nuanced, measurable campaigns across multiple localised media channels, including AV, print and online media. This talk will include some examples of how advertisers with limited budgets can deliver multiple media channels in high impact locations, and how larger advertisers can effectively localise their delivery.