Teresa Fusaro

Head of Product, Programmatic Media
Nestlé

Since she joined in 2016, Teresa has built the Global Programmatic solutions team, she secured direct deals with global vendors and has driven the DMP implementation in +20 Nestlé markets.Teresa and the team support Nestlé markets to leverage the new solutions and optimize Nestlé programmatic value chain with Data Management Platform (DMP) as main pillar, in line with the data driven approach that the company has embraced.

Day 1 - 21 May 2019

2:30 PM Brand Perspective Panel - Establishing your wish-list: What are the critical success factors for selecting and implementing the right Data Management Platform (DMP) to transform your programmatic strategy?

•How brands are selecting their DMPs: What are the main criteria?

•What is the easiest way to demonstrate the DMP works and show a positive return from the initial investment?

•How to leverage this new technology and which levels of the organisation are responsible for it?

•What data to first input?

•What are the criteria for selecting 2nd and 3rd party data providers?

•Do we have the right operations and process ready in house?

Check out the incredible speaker line-up to see who will be joining Teresa.

Download The Latest Agenda