Teresa Fusaro

Head of Product, Programmatic Media
Nestlé

Since she joined in 2016, Teresa has built the global programmatic solutions team at Nestlé and driven their implementation in over global markets. Teresa and the team work to leverage the new solutions and optimise Nestlé’s programmatic value chain with the DMP as the main pillar, in line with the data-driven approach that the company has embraced.

2:10 PM Brand Perspective Panel: Establishing your wishlist: What are the critical success factors for selecting and implementing the right Data Management Platform (DMP) to transform your programmatic strategy?

•How brands are selecting their DMPs: What are the main criteria?

•What is the easiest way to demonstrate the DMP works and show a positive return from the initial investment?

•How to leverage this new technology and which levels of the organisation are responsible for it?

•What data to first input?

•What are the criteria for selecting 2nd and 3rd party data providers?

•Do we have the right operations and process ready in house?

Check out the incredible speaker line-up to see who will be joining Teresa.

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