22 - 23 May, 2024
The Hurlingham Club, London
Roundtable 1: How can we refine transparency across the programmatic supply chain to obtain more productive investments that improve efficiency and effectiveness?
Teresa Fusaro, Global Director IT&D, Media & Advertising, Marketing & eRB, Reckitt
Roundtable 2: What are the most innovative sustainability initiatives that drive systemic reduction of carbon emissions and create a more responsible ad ecosystem?
Lea Conti-Fabra, Manager, Programmatic Strategy, TripAdvisor.com
Roundtable 3: Navigating the 'Pandora's Box': How can you integrate AI into creative processes to improve time efficiency and where do we see its limitations?
Dane Buchanan, Chief Data Officer, M&C Saatchi Performance
Roundtable 4: How can we persuade senior leadership to commit to invest in innovative technologies amidst economic challenges?
Katya Zapolnova, Digital Media & Data-Driven Marketing Lead, EMEA, Mattel
Roundtable 5: Unified DOOH Metrics: How can we create a standardised industry approach to measurement in DOOH that helps delivering brand and performance goals?
Roundtable 6: How can we build a culture of mutual trust in programmatic and strike a balance between personalization and privacy?
Sophie Toth, Programmatic Partnership Manager, Viber Rakuten
Roundtable 7: How can we understand and adopt new campaign performance metrics such as CPM when these are introduced in inconsistent ways whilst ensuring consistency and clarity in measurement?
Alex Wright, Programmatic & Platform Leader, Channel 4
Roundtable 8: Thriving in an Era where Maximizing Efficiency and Minimizing Waste is Paramount: How can you ensure that your omni-channel campaign stand-out from the crowd?
Jingying Liu, Head of Global Media Trading, Reckitt
Roundtable 9: How can you make informed strategic decisions on SSPs and DSPs investment for enhanced Ad efficiency, superior performance, and a sustainable competitive advantage in the digital landscape?
Dan Garzon, Programmatic Business Unit Director, Prisma Media
Roundtable 10: How to take your in-house media model to the next level to enhance your cross-channel marketing strategy
David Pereira Santos, Head of Digital Marketing, Vodafone
Check out the incredible speaker line-up to see who will be joining Teresa.
Download The Latest Agenda