Zi Liang

Global Head of Audience Management & Targeting Philip Morris

Zi leads the Audience Management & Targeting team – a diverse set of specialised talents with the objective of driving the success of the reduced-risk products (RRPs) platform and pushing PMI to become consumer-centric. With years of experience in agency and lead generation organizations, she loves unpacking complex business challenges and extracting value from insights to help businesses understand who their consumers are and how to earn their happiness and loyalty