Programmatic Pioneers Summit 2019

21 - 22 May, 2019

Twickenham Stadium, London

44 (0) 207 036 1345

Benjamin Martareche


Head Of Programmatic & Data Sales
eDreams ODIGEO


12:10 PM Case Study: How automated programmatic guarantee deals are bringing greater efficiencies and control to the whole ecosystem whilst avoiding billing, reconciliation and creative delivery challenges

•How GDPR is reinforcing the automated programmatic guarantee deals between advertisers and publishers
•How the programmatic guaranteed buying model has the potential to remove imperfections that exist in the private marketplace with dynamic pricing and fluctuating impression volumes
•How to overcome the slow tech availability from DSPs and SSPs in order to meet demand from the industry



Check out the incredible speaker line-up to see who will be joining Benjamin.

Download The Latest Agenda