Programmatic Pioneers Summit 2019

21 - 22 May, 2019

Twickenham Stadium, London

44 (0) 207 036 1345

Marek Lacina


Director of Programmatic Marketing
lastminute.com


2:30 PM Panel: How can you use segmentation techniques in programmatic to create more memorable messages at the individual level?

•How to move from the obsession with viewable metrics to a more holistic measurement that allows marketers to focus on the whole consumer journey
•How to gauge the user journey across your sales funnels based on data 
•The importance of using programmatic and other performance marketing channel efforts to build a better understanding of the multiple touch points of your customer



Check out the incredible speaker line-up to see who will be joining Marek.

Download The Latest Agenda