21 - 22 May, 2019
Twickenham Stadium, London
44 (0) 207 036 1345
Director of Programmatic Marketing
Day 2 - 22 May 2019
11:40 AM Brand Perspective Panel - Establishing your wish list: How can you decide on the right number of DSPs for your company and who is best at what from all the options out there?
•How to sort through the overwhelming vendor options in the market and pick the one that is most suitable for your business
•Questions to ask when evaluating DSPs
•How to decide what number of DSPs is best for you
•How to make sure your DSP can plug to the tech roots inside your organisation
•How to move to an automated multi-criteria DSP
2:40 PM Panel: How can you use segmentation techniques in programmatic to create more memorable messages at the individual level?
•How to move from the obsession with viewable metrics to a more holistic measurement that allows marketers to focus on the whole consumer journey
•How to gauge the user journey across your sales funnels based on data
•The importance of using programmatic and other performance marketing channel efforts to build a better understanding of the multiple touch points of your customer