1st June Data Platform Evaluation Day
Sunday, January 6th, 2019
· With over 1,000 companies competing in the DMP and CDP sphere, how can brands cut through the noise and select a platform that truly meet the needs of their business?
· What is the difference between a DMP and a CDP, and can they be complementary? ‘With a limited budget for one solution, how can you identify the platform that meets your business needs?
· The importance of achieving easy consolidation of disparate, unstructured data into a single platform: How to achieve a holistic view of the entire audience, as well as the ability to drill down into individual customer data
· How to build custom audience and segmentation functions through data processes including lookalike modelling, machine learning and predictive profile generation