Programmatic Pioneers Summit 2019

21 - 22 May, 2019

Twickenham Stadium, London

44 (0) 207 036 1345

Marek Lacina


Director of Programmatic Marketing
lastminute.com

Day 2 - 22 May 2019


11:40 AM Brand Perspective Panel - Establishing your wish list: How can you decide on the right number of DSPs for your company and who is best at what from all the options out there?

•How to sort through the overwhelming vendor options in the market and pick the one that is most suitable for your business
•Questions to ask when evaluating DSPs
•How to decide what number of DSPs is best for you
•How to make sure your DSP can plug to the tech roots inside your organisation
•How to move to an automated multi-criteria DSP 

2:40 PM Panel: How can you use segmentation techniques in programmatic to create more memorable messages at the individual level?

•How to move from the obsession with viewable metrics to a more holistic measurement that allows marketers to focus on the whole consumer journey
•How to gauge the user journey across your sales funnels based on data 
•The importance of using programmatic and other performance marketing channel efforts to build a better understanding of the multiple touch points of your customer


Check out the incredible speaker line-up to see who will be joining Marek.

Download The Latest Agenda