I got into programmatic when I joined Yahoo in 2008, at the time when they had just bought the very first Ad Exchange (Right Media), and worked my way up from managing the very first programmatic campaigns, I ended up as their Audience and Programmatic Director across Northern Europe. From Yahoo, I went to the Guardian to help them to develop the Pangaea Alliance, in collaboration with the Financial Times, CNN, Reuters and the Economist. And 18 months ago I joined Clear Channel to define their international programmatic strategy and deployment.
Check out the incredible speaker line-up to see who will be joining Cadi.
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