Remy Merckx

VP of Digital Radisson Hotel Group

Remy Merckx is the Vice-President of Digital for Radisson Hotel Group based in the EMEA company headquarters in Brussels. He is in charge of leading, developing and delivering the global digital strategy by optimising all hotel sales through the group digital, including web, mobile and Apps channels, driving incremental business and revenues to the branded hotels by increasing significantly the traffic and the conversion of the branded digital platforms. Remy is also an active member of the Global Commercial Steering Committee. He is also building strategic partnerships with global online intermediaries being Meta-Search Engines, Affiliate Platforms and key travel partners like Google and TripAdvisor to always get access to more customers and generate more traffic to the group branded websites and other revenue generation channels.Since January 2016, Remy and his team launched a ‘Content Lab’ within the organisation that is helping the hotels to build exclusive content for its omnichannel distribution. The Social Media channels management is also under Remy’s duties helping all customers to socially engage with all Radisson Hotel Group brands.

As of January 2018, Remy is also leading globally a significant Digital transformation throughout the entire Customer Experience. This will be materialized by the launch of the new Radissonhotels.com digital platform in early 2019. Rémy joined Radisson Hotel Group in July 2013 as a Senior Director e-Business Development after holding a VP e-Commerce Sales & Distribution position for the Accorhotels Group in Paris. Prior to his Accorhotels tenure, Remy gained a strong 10 years’ digital experience with Expedia, Inc. the leading and largest travel company in the world.