Programmatic Pioneers Summit 2019

21 - 22 May, 2019

Twickenham Stadium, London

44 (0) 207 036 1345

Simon Halstead

Chair of the IAB Europe Programmatic Trading Committee and Head of Open Demand International

Day 1 - 21 May 2019

11:50 AM Panel – Evaluating programmatic cross-border centralised vs decentralised models: How can you gain a single view across markets to deliver a consistent programmatic strategy that offers greater control over your campaigns?

•Looking for a more cost efficient approach to media buying: where to start
•Pros and cons of a centralized vs. decentralized model 
•How to avoid fragmentation and resource inefficiencies when the campaign is executed at a local level but the strategy has been set centrally
•How to deal with the challenge of running robust campaign testing across all markets

Check out the incredible speaker line-up to see who will be joining Simon.

Download The Latest Agenda