Thibaut Portal

Global Head of Media & Content
Pernod Ricard

Thibaut is in charge of driving global media strategies (offline and online) and global content efficiencies for all markets and brands across the Pernod Ricard Group.

Day 1 - 21 May 2019

9:05 AM Keynote - International programmatic adoption: How ING is increasing programmatic maturity in a multinational environment

•How to gather insights from all data sources to create better audience segmentation

•How to overcome the difficulty of data silos

•Understand where each customer is in their journey with their brand

•How to buy valuable data and how to extract value from all the data you have in your DMP

11:10 AM Keynote – What is the perception of media by consumers today and how do brands need to evolve their strategies to stay relevant?

•How the perception of media has changed through our generations

•How brands need to adapt

•Generation Z is skipping ads or blocking them: How to pay more attention to how the ad fits into the overall user experience and make it relevant

•How to avoid the user saying “this ad has nothing to do with me”

Check out the incredible speaker line-up to see who will be joining Thibaut.

Download The Latest Agenda