21 - 22 May, 2019
Twickenham Stadium, London
44 (0) 207 036 1345
Head of Media & Programmatic
9:05 AM Keynote - International programmatic adoption: How ING is increasing programmatic maturity in a multinational environment.
•How to generate and share relevant insights across markets to create a stronger programmatic media plan
•The importance of creating clear goals and standardising measurement across markets to make measurement more efficient
•How to avoid losing a consistent strategy across markets