Frédéric Martins

Head of Media & Programmatic
ING

Frédéric is leading the Global Programmatic Marketing project for ING Europe. At the moment his mission is to define, support and increase the media & programmatic vision for the group with the aim of getting more maturity in their strategies across markets.

9:05 AM Keynote - International programmatic adoption: How ING is increasing programmatic maturity in a multinational environment.

•How to generate and share relevant insights across markets to create a stronger programmatic media plan

•The importance of creating clear goals and standardising measurement across markets to make measurement more efficient

•How to avoid losing a consistent strategy across markets

Check out the incredible speaker line-up to see who will be joining Frédéric.

Download The Latest Agenda