21 - 22 May, 2019
Twickenham Stadium, London
44 (0) 207 036 1345
Maria Gräfin von Scheel-Plessen
Global Head of Media
11:50 AM Case Study: Moving towards a clean and transparent digital ad ecosystem: How to prevent ad fraud and stop appearing next to inappropriate content
•How to tackle fraud that the system cannot detect?
•How to take a more measured view towards digital across multiple devices and formats
•How can the industry work together to tackle the challenge of viewability?
•How to ensure your campaign is not appearing close to sensitive content that will damage your brand