Programmatic Pioneers Summit 2019

21 - 22 May, 2019

Twickenham Stadium, London

44 (0) 207 036 1345

Josep Hernandez


Senior Director of Media & Total Connections Planning
PepsiCo


4:20 PM Keynote – How to align your creativity and media buying strategies in order to reduce time to market and quickly respond to market shifts

•How to begin the alignment process: creating an message to audience map
•Looking beyond creative/media siloes to see the holistic picture of the consumer
•Ensuring you have flexibility to adapt the message
•Monitoring practices



Check out the incredible speaker line-up to see who will be joining Josep.

Download The Latest Agenda