Josep Hernandez

Senior Director of Media & Total Connections Planning PepsiCo

Josep Hernandez is responsible for Media and Connections Planning for Pepsico in Europe and Sub-Saharan Africa. He is responsible for maximizing the value of the company’s media investments and for making sure that its approach to media is as creative as the creative is.  Previous to this role, Josep held several executive positions in media, digital and comms strategy at GroupM, Mondelez and Wunderman. In 2015, Josep was appointed Chairman of the EURO Effies.