Programmatic Pioneers Summit EU 2020
01 - 03 June, 2020
Twickenham Stadium, London
Ben Walmsley
Commercial Director
News UK
2nd June Main Conference – Day One
Wednesday, January 2nd, 2019
11:50 AM DIGITAL SAFETY PANEL WITH LIVE AUDIENCE POLLING: How can the industry use collective power to redefine global advertising based on trust, transparency and efficiency to significantly improve the health of the media ecosystem?
· What is the purpose of a Global Alliance for Responsible Media and how is it going to work?
· How can advertisers collaborate with publishers and platforms to do more to address harmful and misleading media environments?
· How should the industry identify, develop and deliver against a concrete set of actions, processes and protocols for protecting consumers and brands from safety issues?
· Driving transparency throughout the programmatic value chain to rebuild trust between brands and agencies: How to manage brand safety and minimise fraud in an ecosystem full of different participants
· How can you build a framework that demonstrates the fair value of the services you are buying and gives you better end-to-end control?
