Sam Finegan

Agency Group Director GroupM UK

Sam has worked in digital advertising for 17 years across a range of businesses including a top 10 publisher, through to a programmatic ad tech start up and the world’s largest media investment group. His experience includes running commercial teams, developing and launching new products and businesses, as well as working across all-inclusive and itemised programmatic business models.  He is currently responsible for the successful delivery of all programmatic media, across both all-inclusive and itemised business models, for a centrally based media agency team. This involves managing close relationships with senior agency stakeholders, explaining both business models to clients and a team of operational and commercial staff. The aim of the team is to drive adoption and effective delivery of programmatic advertising activity across multiple platforms to deliver successful and measured outcomes for clients.