Dom Blacklock

Head of Programmatic
The 7 Stars

With my background in Maths and Music, creative marketing through programmatic is the perfect place for me to solve clients solutions to driving their businesses decisions through the evolving digital landscape. My previous roles include global agency strategy with MediaMath's expansion outside of the US and then in leading global client operations at Amnet (Dentsu Aegis' Programmatic division). At the7stars I’m excited to be leading the programmatic strategy; driving an audience first, data driven buying strategy and cementing our supply access – pushing the industry with real-time inventory and creative decision making across outdoor and TV activation.

2:50 PM Case Study: How to uncover hidden data that provides new insights to support your customer profiles

•How to normalise data that is coming from different resources

•What is the best way to action your use of data and get results?

•The importance of defining business objectives and KPI to avoid data hoarding: Are you asking your team what do we need to achieve through data before collecting it?

Check out the incredible speaker line-up to see who will be joining Dom.

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