21 - 22 May, 2019
Twickenham Stadium, London
44 (0) 207 036 1345
Head of Programmatic
The 7 Stars
2:50 PM Case Study: How to uncover hidden data that provides new insights to support your customer profiles
•How to normalise data that is coming from different resources
•What is the best way to action your use of data and get results?
•The importance of defining business objectives and KPI to avoid data hoarding: Are you asking your team what do we need to achieve through data before collecting it?