Roberto Espinoza

Senior Media Leader, Europe
Visa

Roberto is leading the process of centralisation on programmatic, social and search across Europe, consolidating management and data into one single direction. Previously his role was focused on the implementation of digital accelerator program for global clients at Blue 449 and Publicis group company.

Day 1 - 21 May 2019

11:50 AM Panel – Evaluating programmatic cross-border centralised vs decentralised models: How can you gain a single view across markets to deliver a consistent programmatic strategy that offers greater control over your campaigns?

•Looking for a more cost efficient approach to media buying: where to start

•Pros and cons of a centralized vs. decentralized model

•How to avoid fragmentation and resource inefficiencies when the campaign is executed at a local level but the strategy has been set centrally

•How to deal with the challenge of running robust campaign testing across all markets

Check out the incredible speaker line-up to see who will be joining Roberto.

Download The Latest Agenda