Programmatic Pioneers Summit EU 2020

01 - 03 June, 2020

Twickenham Stadium, London

Richard Brooke, Director, Global Media Operations at Unilever
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Richard Brooke


Director, Global Media Operations
Unilever

Check out the incredible speaker line-up to see who will be joining Richard.

Download The Latest Agenda

2nd June Main Conference – Day One

Wednesday, January 2nd, 2019


11:50 AM DIGITAL SAFETY PANEL WITH LIVE AUDIENCE POLLING: How can the industry use collective power to redefine global advertising based on trust, transparency and efficiency to significantly improve the health of the media ecosystem?

·         What is the purpose of a Global Alliance for Responsible Media and how is it going to work?
·         How can advertisers collaborate with publishers and platforms to do more to address harmful and misleading media environments?
·         How should the industry identify, develop and deliver against a concrete set of actions, processes and protocols for protecting consumers and brands from safety issues?
·         Driving transparency throughout the programmatic value chain to rebuild trust between brands and agencies: How to manage brand safety and minimise fraud in an ecosystem full of different participants
·         How can you build a framework that demonstrates the fair value of the services you are buying and gives you better end-to-end control?