Programmatic Pioneers Summit 2019

21 - 22 May, 2019

Twickenham Stadium, London

44 (0) 207 036 1345

Hanna Hourani

Head of Programmatic Display

Day 1 - 21 May 2019

11:50 AM Panel – Evaluating programmatic cross-border centralised vs decentralised models: How can you gain a single view across markets to deliver a consistent programmatic strategy that offers greater control over your campaigns?

•Looking for a more cost efficient approach to media buying: where to start
•Pros and cons of a centralized vs. decentralized model 
•How to avoid fragmentation and resource inefficiencies when the campaign is executed at a local level but the strategy has been set centrally
•How to deal with the challenge of running robust campaign testing across all markets

2:30 PM Strategic Boardroom: Critical success factors for rolling out a cross-border programmatic approach that is efficient and effective

Find out how to drive efficiency by setting a blueprint to underpin your multi-market programmatic strategy. This workshop will build off the learnings from our Global Programmatic Maturity Report, jointly produced with the WFA.

•Local vs centralised
•Technology framework
•Trading strategies
•Cross market insight

Check out the incredible speaker line-up to see who will be joining Hanna.

Download The Latest Agenda