Programmatic Pioneers Summit EU 2020
01 - 03 June, 2020
Twickenham Stadium, London
Chris Liversidge
Chief Executive Officer
QueryClick
Check out the incredible speaker line-up to see who will be joining Chris.
Download The Latest Agenda2nd June Main Conference – Day One
Wednesday, January 2nd, 2019
12:30 PM ATTRIBUTION PIONEERS CASE STUDY: How to grow your digital visibility by reducing campaign costs year-on-year to maximise online sales at an ROI of 18:1
· How to employ multiple strategies to protect customers and reduce campaign costs without affecting results
· How to lower campaign costs using viewable post bid criteria to ensure you pay only for ads that are actually seen and, at the same time, avoid ‘cookie bombing’ in prospecting campaigns
· The importance of increasing retargeting activity and implementing a consistent prospecting strategy in order to drive channel profitability
· How to reduce the challenges’ of post-view attribution for the channel, by ensuring that ads only seen post-conversion are discounted as a contributing channel
