Sheila Nazir

Sheila Nazir is Head of Ad Operations at www.nationalrail.co.uk, one of the largest travel sites in the UK, delivering over 12 million ad impressions a day over four platforms. User experience, often a concept paid lip service to, is at the heart of everything National Rail does. As such Sheila and her team have been pioneers of everything from creative testing, through ad blocking tools, to issue resolution and beyond.